Taking Risks in Hard Times
This past week I sat on a social media panel at an offsite for HR executives. In addressing the topic of transforming company culture, I asked the following question: When it comes to social media, when is it time to strike? When times are hard, when sales are down, when marketing efforts are not working well, when budgets are shrinking and you have little to lose? Or is it when times are flush, when shifting strategies may upset a winning formula?
I understand the fear of being fired for failing at something experimental. I recognize that ROI is elusive. But when others are circling the wagons, is it possibly the time to pull the trigger and help position your company for times when conditions are better?
Of course there are other factors to consider when implementing a social media, including expertise, resources, company culture, and what the competition is doing. I am only suggesting that the current recession may be a rare opportunity to take a risk.
Let me get back to you.
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00:54:19
