Bernaisesource

I recently launched my website and to my relief, I have gotten some positive reactions on my approach to PR.  It’s based on a blend of Authenticity, Relationships and Technology.  Together they form the three pillars of successful state of the A.R.T. communication.

I confess a little self promotion here, but I welcome your feedback — good and bad.

State of the A.R.T. Communication

Authenticity. Whether it’s a formal press release or an informal blog posting, customers want “authenticity” when engaging with you. Finding your authentic voice requires an assessment of your company’s underlying culture, values and comfort level with genuine, decentralized conversations across multiple communications channels.

Relationships. PR is no longer just media relations. It’s building relationships with bloggers, existing and potential customers, vendors, partners, investors and employees who, in turn, can carry your message for you. It’s critical to do an inventory of their online “conversations” to measure their attitudes, level of influence and capacity for engagement.

Technology. The universe of tools and technologies keeps expanding. The difference between success and failure in reaching your targeted audience often depends on whether and when to use the tools of new or traditional media or both. Sometimes your outreach may require a simple press release and other times a blog or social network. Either way, it is essential to understand the strengths and weaknesses of the tools at your disposal.

With the aid of technology, we are better able to discover our authentic voice to build relationships and engage various stakeholders.  Pull that off and you have state of the A.R.T. communication.  I believe it is the job of PR professionals to help paint that picture. 

Let me get back to you.

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