Bernaisesource

Why bernaisesource? – a play on words so to speak. It is a nod to the grand daddy of PR – Edward Bernays (whose name may or may not be in the public domain. Last thing I want is a legal battle with the heir(s) to my profession) and the sauce -- something that is rich, tastes good and may be bad for you – kind of like blogs. Not sure if they are agents of good or bad, but blogs are certainly enriching the lives of journalists, PR professionals, citizen pundits and the public at large. Whatever their ultimate form, blogs are challenging the top down orthodoxy of mainstream media (MSM), creating new channels of communications, and undermining the predictability of my profession.

Finally if I do my job right, bernaisesource will be a useful source for discussions on new media.