Atlanta Social Media Webcast to Showcase Leading Global Brands
This is a busy week, but I wanted to call your attention to a webcast I am hosting this week,Thursday Oct 2nd at 10:00 AM EDT. It’s a roundtable I put together that includes PR and marketing representatives from some of the world’s leading brands with corporate headquarters in greater Atlanta. These representatives will discuss their companies’ use of social media.
To listen and/or participate, please log on here.
The live, on-the-record webcast will address the growing importance of social media and how marketing and corporate communications are leading the way in advocating its adoption. The panel will showcase greater Atlanta based companies but the issues they face are global in scale.
PR Newswire is sponsoring the event, which will be hosted at Coca-Cola’s headquarters.
The panelists include:
Adam Brown, Director, Digital Communications, Coca Cola Company (blog)
Debbie Curtis-Magley, Manager of Corporate Public Relations, UPS
Bert Dumars, Vice President E-Business & Interactive Marketing, Newell Rubbermaid (blog)
Jennifer Martin, Director Public Relations, CNN (blog)
Michael Pranikoff, Director of Emerging Media, PR Newswire
Listeners will be invited to submit written questions for the panelists to address.
As the former head of corporate communications at Atlanta-based EarthLink, I have long been interested in understanding how companies are using social media as a business model and a principal marketing channel – especially for companies based in Atlanta.
PR and marketing professionals are recognizing the importance of social media, but questions persist on securing management buy-in, identifying best practices, and determining a return on investment. This roundtable is an opportunity for some of Atlanta’s biggest companies with some the best known brands in the world to share how and why they are using social media. This is not to minimize the many smaller companies that are using social media, but larger established companies face a unique set of issues.
I hope you can listen in.
Let me get back to you.
Technorati Tags: Social Media; Atlanta Social Media Roundtable; Atlanta; Adam Brown; Jennifer Martin; Bert Dumars; Debbie Curtis-Magley; Michael Pranikoff; New South Media Buzz; Bernaise Source Buzz;
